Lecture at UNC-CH on ‘Design Thinking’

My studio, DK, was up and running for a decade in Seattle and southwest Ireland, before I returned for a spell to Durham NC. Naturally this meant I got to gain a lot of experience and it was cool to get a request to come and speak to participating students at a business incubator at the University of North Carolina at Chapel Hill. The subject? ‘Design Thinking.’

Photo: UNC-CH

A good afternoon, with lots of sharing. I was flattered to read the university’s writeup on their blog, afterwards, which you can find archived here.

The agenda was on the flipboard, and it looked like this:

. What do you hope to gain from this today?
. Short exercise #1
. Walk around exercise #2
. ?

Our homemade and tested-with-each-new-client methodology was, curiously, exactly in alignment with a more theoretical thing called ‘Human Centered Design.’ You google that and you see a ton of people trying to sell you courses, but you know what?

It’s really about doing. For me.

Doing and making and trying it, and seeing how to make it better. It’s fine. It’s how things design themselves, when you let the concept show itself to you. Doing it like this was not cheekiness. It was just the process of what design thinking and creating really is like, as you explore it, with people in real life on the spot, together.

Photos: UNC-CH