‘Make it simple,’ I said. ‘Make it easy to understand.’ I was telling this to someone who had asked me to help them look at the user interface design of a website-in-the-process-of-getting-updated. She was new to me, and I to her, and we were invited to be part of an NGO-sponsored event here in Phnom Penh in which we, as consultants, were to engage in dialogues that hopefully inspire people to think outside the box. This is right up my alley, so I found it fun and relaxing, even.
Simplifying and clarifying, with others, their own ideas in words that are easy to understand: that is the heart of what I offer as a service, through Design Kompany.
It’s not about ‘design’ per se, as much as it is getting clarity on the core messages, prioritizing them, and really embodying them as you communicate with your potential customers or readers or whomever the audiences are.
I think for me, also, moving more into HR-related interests, I’m finding that the messaging can help tremendously with internal organization, too: simply knowing what the overall goals are and what the organization as a whole wants to say totally works well to streamline what’s going on, within. At least that was the case in some of my past client work, as they shared with me, and there are some testimonials bout that now on the front page of Design Kompany.
More of this would be fun to do.
It’s hard to outline, however, ‘what it is I’m going to get’ because it’s so much about intangibles. As I explore ‘Soft Skills’, for S P A C E, this is becoming more clear to me. Fuzzy ideas are hard to connect with; hard skills are straightforward, of course, to see. But what about when we have the balance? That’s when something interesting can happen.
Design: form follows function
Why this topic of design and simplicity, here at Atelier S P A C E’s zine project, and why now? This month marks our change of theme to ‘Soft Skills.’ Clarifying messages is, I feel, one of those. It’s also what I do for some business owners who ask me to help with branding. Or, used to. Those days were fun. I took a break from Design Kompany to focus on personal projects like writing, and publishing. It was also good to do this.
Visuals are fun, though. So, I’m hoping to bring back more instances of sharing what I can deliver on to those few who already knew I could, back in the day, and also, new clients, too. It’s my classic design service, brand message design and brand identity design.
Why not entrust AI? I think there’s something nice about the conversations that I can have with clients about what design can do for clarifying goals.
Plus, it’s an overwhelming time, visually and mentally there’s so much clutter. Do I think that design can take some of the burden away from feeling the press of it all? Absolutely, yes. Why do I feel that this is the case? Here’s why.
Focus. If the sender works hard to chisel the message into just the essence of it, and share just that, then the receiver will, I hope, feel like it’s a lighter and be receptive to it. Hopefully, it’ll feel comfortable, and not ‘in your face’ or disjointed. Well-placed messages that are well designed: that’s what Make it Simple can offer. It’s for people who care about articulating something clearly, carefully, with a set of conversations with me to start the work to design the message. Back to design, then. Form ever follows function, said the architect Louis Sullivan. And so it does.
Seeing more when you reduce the clutter
I remember turning into a person who goes to a popular place that you have to stand in line for on the weekends on, instead, of Wednesdays. It started then, at Vios on 19th in Seattle. Midweek, with the quieter vibe, the relaxed staff, the extra attention to the food and the coming to see for the first time the large photograph on the wall sharing that this place has an area for little kids to play in so that mothers don’t suffer too terribly and too alone, wherever they are, if they’re coping from post-partum depression and take their lives like the woman in the portrait had. [Here’s an article about the closing of Vios, I just found on CapitolHillSeattle.com]
Awareness that there’s a richer, broader 3D world comes when you can slow down and find the space to live in it. That you don’t have to follow the status quo. S P A C E quests; S P A C E seeks. S P A C E invites. Discover more in ‘Make it Simple’, free issue since this is a Design Kompany project and it’s nice to share about it.
There’s a page about it at Design Kompany, over here: